Business Partners Frequently Asked Questions
What is Business Support?
Business support is a means to financially support the ministry of WUIC-LP through your business, non-profit organization or church on a short- or long-term basis.
What do I receive as a result of my support of WUIC-LP?
All WUIC-LP Business Supporters receive announcements on the radio as a result of their support. The number of announcements is dependent on the level of contribution and the length of the agreement. The benefits of business support are available for non-profit organizations and commercial businesses alike. Business Supporters agreeing to support WUIC-LP for 6-months or longer receive space on the Underwriters Page of our website at www.wuic.org\underwriters where we list contact information, logos, phone numbers and provide a link to the supporter's website, if applicable.
This sounds a lot like advertising…is it?
No…and yes. In the strictest sense, business support announcements are not advertising but, they achieve similar, if not better, results for those who wish to use them to market a product or service. WUIC-LP announcements are designed to provide listeners valuable information about your business or organization. We give listeners information that they use and act upon.
What's the main difference between supporting WUIC-LP as a non-profit vs. a for-profit organization?
The wording of the announcements you receive as a result of your support. The Federal Communication Commission (FCC) regulates what non-commercial radio stations can say about commercial businesses in their announcements.
Do my WUIC-LP Business Supporter announcements work?
Yes. Radio listeners today (especially WUIC-LP listeners!) are smart, well-informed people who, in most cases, don't have the time or inclination to sit through the same old sales pitches heard on other radio stations. They listen to WUIC-LP specifically because we're different. WUIC-LP offers Business Supporters the opportunity to speak directly to one of the most loyal and dedicated groups of radio listeners on the planet…those who tune in to WUIC-LP. Additionally, as a primarily listener-supported radio ministry, WUIC-LP patrons often seek out opportunities to support the organizations and businesses that support WUIC-LP as another means of supporting the station they love.
How much does it cost to become a Business Supporter of WUIC-LP?
WUIC-LP Business Supporter packages are available to fit almost any budget. Business Support of WUIC-LP is a cost-effective way to market your product and/or service to a loyal group of radio listeners while supporting a ministry that focuses sharply on being a positive influence in the community.
* WUIC-LP reserves the right to refuse business support agreements to organizations that do not meet the same standards to which we hold ourselves accountable.
General Partnership Support
1. Acknowledgments will consist of the NAME OF THE BUSINESS and its LOCATION. These exceptions are permitted:
a. If the product or service of the business is not inherent in its name, WUIC-LP FM can mention that product or service in generic terms, without using qualitative adjectives.
b. If the business does not have a retail location, a phone number may be given.
c. CHURCH ACKNOWLEDGMENTS may also include information about service times.
4. Even though WUIC-LP FM is only required to acknowledge any given grant one time, we have established five levels of Business and Church Partnership:
BRONZE $50/month 2 acknowledgments per Day 60 per month
SILVER $100/month 5 acknowledgments per Day 150 per month
GOLD $250/month 12 acknowledgments per Day 360 per month
PLATINUM $378/month 18 acknowledgments per Day 540 per month
DIAMOND $500/month 24 acknowledgments per Day 720 per month